The GraphicoDMG TV ad produced for Claims Direct has appeared in Marketing Magazine's AdWatch this week (26.08.09). AdWatch is the weekly list of the country's best recalled television ads and is produced by the magazine following research amongst 1000 consumers.
The new TV ad, which GraphicoDMG wrote and produced, showcases the client's new logo, strapline and positioning - Claims.Direct and to the point - all conceived and created by GraphicoDMG. The ad was first aired on television in late July 2009.
We believe this is the first time a pure digital agency's work has appeared in AdWatch. And, not only is it great news that the ad is recalled, the client has also reported that there are increased sales.