Gatorade, the isotonic sports drink, has launched a year long customer reward initiative. Under the banner 'Gatorade Gives Back', the promotion will help the brand to connect with its audience and so build loyalty as well as increasing sales.
We've worked alongside Britvic's sales promotion agency, The Marketing Store, to develop the concept and give Gatorade drinkers' more and more reasons to interact with the brand. The promotion goes beyond a simple point redemption scheme and includes competitions and community.
The Gatorade Gives back website acts as the hub of the promotion - to register points earned, spend points on the huge range of sports gear and sporting experiences, enter competitions to win great prizes like VIP sporting experiences and support your sports club by donating your points.