Youth charity, YouthNet, has launched an innovative online campaign in a bid to build the UK's biggest collection of user generated career advice.
The concept for was developed with the client by GraphicoDMG. The campaign aims to communicate with hard to reach young people aged from 16 to 24 who need support to make informed choices about learning, training and work.
The Your Life On Track campaign has launched with a collection of videos of young professionals giving their personal experience of the most valuable piece of career advice they were given. The videos, which GraphicoDMG worked with Irresistible Films to produce, are being seeded across relevant online news sites, forums and blogs. They are designed to encourage others to share their own experiences and create and upload their own videos.
In the longer term, the campaign will raise awareness of Lifetracks.com, which launches early next year. The groundbreaking new resource will help young people with study, work and training.