GraphicoDMG

For the first time, Carlsberg, The official beer of the England Football Team, has put digital at the centre of its marketing.

The 'England Team Talk' campaign invites football fans to show their passion for England by giving ‘Probably the best team talk in the world…’. Team Talk's can be filmed using webcam, video recorder or mobile (MMS) and then up loaded to www.englandteamtalk.com.

The fully integrated user generated content campaign stretches the boundaries of what brands have done to date on YouTube. We've created a customised YouTube brand channel featuring the brand’s own content within a fully interactive flash banner.

You can read all about the whole campaign on UTalk Marketing. But probably the best way to check out this great piece of work is to go the England Team Talk YouTube channel.

Or for a quick overview check out the "People's Team Talk" below:

And also the 'how to do it' video filmed with the legendary Ray Stubbs.

GraphicoDMG was the conceptual, creative and implementational brains behind these videos as well as all the other digital content of the campaign.