bmibaby, a subsidiary of British Midland, is one of the UK's leading low-cost airlines and a wholly on line business reliant on its website for transactional activity.
bmibaby recently appointed GraphicoDMG as lead agency to carry out an in depth review of the airline's website. Mindful that the site is their only shop window, the budget airline is keen that consumers find their online journey - through planning to purchasing their airline travel tickets - as straightforward and trouble-free as possible.