Carlsberg, the premier beer brand, appointed GraphicoDMG as their strategic digital agency to work with them to strengthen their online marketing.
The appointment recognises GraphicoDMG's ability to provide Carlsberg with strong strategic digital marketing expertise that will integrate fully with the brands' existing and ongoing above the line activity. It is the first stage for Carlsberg in a three year investment in online marketing.
GraphicoDMG's first brief is to undertake a full overhaul of the Carlsberg UK website to place it at the heart of all brand activity while ensuring it meets the requirements of the Carlsberg audience.
Further projects are expected to come on stream as the programme to strengthen Carlsberg's digital offering unfolds.