For every major Pepsi promotion, we’ve worked with the football legends and music stars – and taken it online in such a way that the digital work runs parallel but adds further dimensions. Our creations don’t just mirror the advertising work; they twist the concepts so that they work digitally. We’ve worked on campaigns that include David Beckham, Ronaldinho, Thierry Henry and the FA, and Beyonce, Britney and Robbie Williams from Pepsi’s music platform.
Viral games are a key part of Pepsi’s online strategy and we develop them from concept through to creation, seeding them and counting the millions of people who play them!
In 2005, Pepsi appointed us their global mobile agency and we’ve worked with them to define their international mobile strategy. We’ve partnered Pepsi on mobile campaigns from SMS driven work to WAP sites across different mobile brands and in different international territories.
In the Spring of 2008 we worked alongside Pepsi's above the line agencies in supporting the launch of Pepsi's latest variant, RAW and developed a stand alone website, working in partnership to deliver the animation, that took the campaign on line.