Sports drink Gatorade was developed in the US in the 1960s as a result of a college coach approaching his university physicians to determine why members of his football team regularly suffered heat related illnesses.
GraphicoDMG was asked to to create a UK web destination for the brand to build awareness as the sports drink was made available more widely in the UK. GraphicoDMG and Gatorade continue to work together to develop online strategies for the brand.