GraphicoDMG was briefed with defining and implementing a pan-European strategy to relaunch Actimel and Activia online over the next few years.
Initially, GraphicoDMG’s remit has been to focus on creating igital homes for both brands that reinforce how the probiotic yogurt brands are part of consumers’ lives. In the longer term, the brief will encompass the full range of digital marketing including digital advertising, CRM strategies and digital TV.
To date we have launched new UK websites for Danone Activia and the latest variant, Intensely Creamy. We've also created online campaigns: Stay Actiwell for their Actimel brand and the Activia Challenge for Activia.co.uk