They asked GraphicoDMG to produce a new, effective e-commerce site for both their business and consumer product ranges.
Solution
Reflecting the strength and reputation of the brand, its build quality and design, we produced a site that promotes Sharp's marketing strategy of building on their customer relationships and existing channel support. GraphicoDMG undertook the design, architecture and structural elements of a new and highly interactive website for Sharp Electronics (UK) working with them over a twelve month period. An interactive virtual service agent offers consumers the opportunity to ask - and have answered - any product related questions and learns intuitively from them to build an ever-evolving knowledge bank.
Results
This technology reduces call-centre waiting times and, in trials, has proved an invaluable tool in improving their customer service offerings. Matthew van Gessel, head of e-commerce at Sharp (UK) said: "Not only in terms of look and feel, but in functionality and accessibility too, GraphicoDMG have created a site that allows us to move our on line efforts to new levels and around which we can develop truly integrated web marketing capabilities."
Extra Bits
A review in trade magazine ‘Revolution’ in March 2007 ran under the headline “Sharp beats rivals by realising what customers want on line”. The feature, which compares the sites of five electronics companies, also said:
“This site is a great example of how much information can be provided without overwhelming buyers”
“Sharp has created a really consumer friendly site”
“I found everything I needed to know - and a bit more - in a very short amount of time”
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