To take the sassy, feminine feel created for the brand and make it come alive online. Time was short as the site had to coincide with the brand’s sponsorship ITV’s ‘Deadline’. The site was also expected to deliver eCRM data through opt-in registration
We’ve created a website that oozes brand personality. The site encourages customer interaction; reinforce the brands’ significant marketing activity and gives consumers lots of reasons to come back to the SAJ site to initiate a digital relationship.
The principle element of the homepage features a rolling animation that focuses on one of Snack A Jacks hero products, with tonality driven by press advertising and copy that reflects the brand’s quirky sense of humour. Below the hero product area, two further panels feature current marketing activity and a reskinned RSS feed from a popular ‘celeb’ gossip site that delivers new stories every day so keeping the site bang up to date.
There are just five top navigation points that take site users into the heart of the site. One tab delivers all the product information, while the remaining four are all about creating a sense of fun, community and interaction.
Registrations have dramatically exceeded expectations with more than 17,000 consumers opting into the database in the first two months. Interaction is a confirmed success story with approaching 10 per cent of users voting in online polls.
A blog was also created for the SAJ marketing team to extend the reach of their communication and to show that behind the brand there are ‘real people’ with the same approach to life as their target audience.